BCM310

Conclusion – Animal Rights Campaigns (4/4)

To conclude, the campaigns previously examined reveal how various marketing strategies can be utilised to create a successful campaign. The Make It Possible campaign revealed that celebrity endorsements are useful in gaining attention and admiration. They do this by including the celebrities in their extended video, and by the celebrities voicing their pledge to encourage… Continue reading Conclusion – Animal Rights Campaigns (4/4)

BCM310

Go Vegan World – Eden Farmed Animal Sanctuary (3/4)

The ‘Go Vegan World’ campaign originates in Ireland and is run by the Eden Farmed Animal Sanctuary (Higgins 2017). The campaign was launched in 2016 and is now the largest international vegan campaign (Puri 2017). It aspires to highlight the inconsistency between their consumer’s values and behaviours (Higgins 2017). It aims to make viewers acknowledge… Continue reading Go Vegan World – Eden Farmed Animal Sanctuary (3/4)

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Make It Possible – Animals Australia (2/4)

Animals Australia created a campaign due to 500 million animals suffering in factory farms in Australia (Animals Australia 2017). The campaign is used to attempt to prevent the animal abuse (Animals Australia 2017). The ‘Make it Possible’ campaign was launched in 2012 (CB 2012), and it specifically aims to construct an image of a kinder… Continue reading Make It Possible – Animals Australia (2/4)

BCM310

Introduction – Animal Rights Campaigns (1/4)

These essay blogs will explore animal rights campaigns and their use of key marketing strategies. The animal rights campaigns are driven by the cruelty animals endure, particularly in factory farms. The two campaign examples used are the ‘Make It Possible’ campaign by Animals Australia, and the ‘Go Vegan World’ campaign by Eden Farmed Animal Sanctuary… Continue reading Introduction – Animal Rights Campaigns (1/4)